Free critique · 5-minute video

Submit your landing page. We'll record a 5-minute teardown.

Loom-style video review of your page: what's working, what isn't, what to fix this week. No sales pitch attached. We do five a month and publish a few of the best ones (with permission).

Submit a page

Send us the URL and one piece of context.

Turnaround is usually 5–7 business days. You'll get a private Loom link by email. If we publish it (with your permission only), the link stays private.

Got it

Your page is in the queue.

We'll email you within 5–7 business days with a private Loom link.

If the queue's backed up, you'll hear from us within 48 hours.

Three examples

Recent teardowns, condensed.

SaaS · pricing page

"We've added pricing tiers and conversion went down."

This was a B2B SaaS pricing page after a redesign that added a third tier. Conversion to free-trial signup dropped 22% in three weeks.

What we found

  • The three tiers compressed the visual hierarchy. The "Most Popular" middle plan was no longer the loudest thing on the page.
  • The CTA copy was identical on all three plans ("Start free trial"). No variation to nudge toward the recommended one.
  • The feature list comparing the tiers had 23 rows. The original had 9.
  • The headline switched from outcome-focused ("Cut your X by half") to feature-focused ("Three plans for every team size"). They lost the lede.
Fix this week: Restore the original headline. Re-emphasize the middle plan with size, color, and a "Recommended" tag. Trim the comparison table back to 9 rows or fewer. Expect conversion to recover within two weeks.
DTC · product page

"Traffic is fine, conversion is terrible."

A DTC apparel brand getting 40K monthly sessions, converting at 0.8%. They thought it was the product. It wasn't.

What we found

  • The product photography was beautiful but didn't show fit or scale. Six lifestyle shots, zero shots of the product on a real person.
  • Sizing chart was three clicks deep. Reviews were two clicks deep. Both are non-negotiable above the fold for apparel.
  • The "Add to cart" button was a thin outline button that looked identical to the secondary "Save for later" button next to it.
  • Shipping policy wasn't mentioned on the product page. People want to know free shipping thresholds before they commit, not in the cart.
Fix this week: Add one on-body photo with a size reference. Make the primary CTA a solid filled button (color contrast 4.5x against background). Surface "Free shipping over $X" and the size chart link directly under the product title.
Nonprofit · donation page

"Donations dropped after we redesigned."

A regional nonprofit relaunched their donation flow as part of a brand refresh. Donation completion dropped 31%.

What we found

  • The new form had eight fields. The old one had four. Each added field cost roughly 7% of the remaining conversion.
  • The donation amount buttons were horizontal pills of equal visual weight. The old version had a clearly emphasized "suggested" amount.
  • The story above the form went from one paragraph to four. Donors don't need to be reconvinced at the form; they're already donating.
  • The new design used the brand's pine green for the CTA, which had insufficient contrast against the dark hero image. Form blended into background.
Fix this week: Trim form to four required fields (others optional). Re-emphasize the suggested amount visually. Move the story above the form to a single paragraph. Use a contrasting accent color for the donate button; brand green can come back lower on the page.
Common questions

What to expect.

What kinds of pages do you tear down?

Anything that's supposed to convert: landing pages, product pages, signup flows, donation forms, lead-gen forms, paid media landers. We pass on home pages: too broad to give actionable feedback.

How long do they take?

5–7 business days from submission. We record once a week. If we're swamped, you'll get a heads-up email within 48 hours.

Will you publish my teardown?

Only with your written permission. The default is private. If we ask to publish, we'll explain what we'd say and let you redact specifics before it goes out.

Is this really free?

Yes. We do five a month, no strings attached. It's marketing for us: being known for sharp, honest critique is the best lead-gen we have.

What if you don't have anything useful to say?

Then we won't record. We'll tell you, by email, that your page is in good shape and what we'd watch for as you scale. Honest beats padded.

Want us to fix it, not just critique it?

Most teardowns become real engagements within a quarter. Just say so up front and we'll skip the recording and go straight to a scope call.

Email us instead →