1. Who we are
Mockingbiird is a small digital marketing studio based in Akron, Ohio. We operate this site at mockingbiird.co. When this policy says "we," "us," or "Mockingbiird," that's who we mean.
You can reach us about anything in this policy — questions, data requests, corrections — at hello@mockingbiird.co.
2. What we collect
Information you give us directly
When you fill out one of our forms — the project intake, marketing audit, CAC calculator, newsletter signup, teardown request, or quick contact — we collect what you typed. That usually includes your name, email, company, role, website, and whatever notes or answers you provided. We collect this so we can reply to you and, where you've subscribed, so we can send you our newsletter.
Information collected automatically
When you visit any page on this site, our analytics tools automatically collect:
- Pages you viewed and the order you viewed them in
- Approximate location (city level, derived from your IP address)
- Device type, browser, operating system, and screen size
- How you arrived (the referring site or search query, if any)
- Anonymized recordings of mouse movement, scrolling, and clicks (we never see what you type into forms — input is masked by default)
Your full IP address is not stored in our analytics dashboards; it's used briefly to derive an approximate location and then discarded by the analytics providers.
3. Why we collect it
Three reasons, in order:
- To run the site. Knowing which pages people read and which forms they fill out is how we keep the site useful and fix things that don't work.
- To reply to you. If you fill out a form, the only way to get back to you is to have your contact information.
- To measure marketing. Some of you arrived here from an ad we paid for. We need to know which ads work and which don't, or we waste money.
We don't sell your data. We don't share it with anyone other than the service providers listed below, and we only share what each provider needs to do its job.
4. Third parties
We use a handful of third-party tools to run this site. Each one has its own privacy policy, and we link to those below. By using our site, your data may also be processed by these providers under their terms.
Microsoft Clarity
What it does: Anonymized session recordings and heatmaps. Helps us see where the site is confusing.
What it sees: Mouse movement, scrolling, clicks. Form field contents are masked.
Google Analytics 4
What it does: Aggregate traffic, source, and behavior reporting.
What it sees: Page views, referrers, approximate location, device. IP addresses are not stored.
Meta (Facebook) Pixel
What it does: Helps us measure and target ads on Facebook and Instagram. May not be active on every visit; check your browser's network log to confirm.
What it sees: Page views and lead events (when you submit a form or click a key CTA). Used to optimize ad delivery to people likely to engage with us.
Vercel
What it does: Hosts this website.
What it sees: IP address and request metadata in standard server logs, for security and uptime reasons.
Google Fonts
What it does: Serves the typefaces this site uses.
What it sees: IP address at request time, no cookies.
Calendly
What it does: Powers the booking links we use to schedule intro calls.
What it sees: If you click a Calendly link and book a meeting, Calendly collects what you enter into its booking form.
5. Cookies
This site uses cookies for the analytics tools above. Cookies are small files your browser stores so a site can recognize repeat visits. Our cookies don't carry any sensitive personal information.
If you'd rather not have cookies at all, your browser lets you block them. Search "block cookies" plus your browser name and you'll find instructions in a minute.
6. Your rights
Depending on where you live, you may have legal rights over the data we hold about you. These include the right to:
- Know what we've collected about you
- Receive a copy of it
- Correct anything that's wrong
- Ask us to delete it
- Object to certain uses of it
- Withdraw consent for marketing communications
To exercise any of these, email hello@mockingbiird.co and tell us what you'd like done. We respond within seven business days.
7. How to opt out
You have a few options if you'd rather not be tracked here:
- Use a browser with tracking protection. Safari, Firefox, and Brave all block most third-party tracking by default.
- Install a content blocker. uBlock Origin and Privacy Badger are both free.
- Google Analytics opt-out. The official browser add-on blocks GA across the web.
- Meta ad preferences. Sign in to Facebook and visit Ad Preferences to limit how Meta uses data about you.
- Microsoft Clarity opt-out. Clarity respects your browser's Do Not Track setting; enable it in your browser preferences.
- Unsubscribe from email. Every email we send has an unsubscribe link at the bottom. One click and you're out.
8. Children
This site is for adults running businesses, nonprofits, and political organizations. We don't knowingly collect information from anyone under 16. If you believe a child has submitted information to us, email hello@mockingbiird.co and we'll delete it.
9. Changes to this policy
If we change how we collect or use information, we'll update this page and update the "Last updated" date at the top. Material changes will also be flagged in the newsletter for subscribers.
10. Contact
For any privacy question — including requests under the GDPR, CCPA, or any other applicable law — email hello@mockingbiird.co. Put "Privacy" in the subject line and we'll route it to the right person.
That's it.
If you read all of that, thank you. Most privacy policies are written to be unreadable. Ours is meant to be the opposite. If something still isn't clear, email us — that's not a form line, it's a real promise.